Zac Posen is designing a line for David's Bridal. Will you say "yes" to his dress?
One, two, three, four ... a dozen layers applied a blond pixie of a model. "I like the different textures tulle," says Posen. "As the wire boning." He fingers beads rhinestones - at least 100 crystals box - along the neckline and straps. "Beautiful," but subtle enough. "Sometimes it gets a little about My Little Pony."
This is an afternoon in mid-May and poses gets the hands, and the dozen suitors a baker for his new line of wedding dress, including figure flattering corset has several signatures of the brand, and pintucked, rafters as crimping.
But this collection is not half of what an average wedding could pay for the entire cost of their marriage. Certainly, the line, Zac Posen, David's Bridal. The February 2014, six species rich ivory from $ 850 to $ 1350. Five social occasion dresses in neutral tones and a lavender-threaded silver jacquard print, go for $ 195 to $ 225th
And wedding dresses sleeves, skirt and sleeveless ball lurched is not only Gwyneth Paltrow and Portia de Rossi in the world (both were customers poses Paltrow Oscars 2007 Rossi at his wedding in 2008). Really Zac Posen is truly democratic, available in sizes 0 to 14 from the rack 16 to 26, by special order.
"I have such a large fan base and audience base and diversified base," Posen said 32 bears acquired a dark blue suit poses made and sitting in his airy studio Tribeca (hard wood weathered, peeling columns, white walls, large windows). Pale pink peonies gently perfume the third floor attic. "I wanted a place where I could treat them and dress them to find."
But also in the bridal market in general: "I always felt there was a gap when brides to me and want to order a wedding dress, because it means they can not find what is there." Designed and sewed a bouquet throw away individual creations grip-per-year for princesses and queens, cost "a fortune" but "worth it."
"A lot of care and love to go there," Posen said. "I wanted to something that would have a lot of room to try it."
Amidst frothy offerings to the bride of David, including those of poses "very personal, intimate friend" Vera Wang, as he describes their relationship, "what was missing, aesthetics, talking on a red carpet was dramatic bride," said Catalina Maddox paris, executive vice president of merchandising company. Although his team not to talk to other designers, "We have many options considered."
White 2 years Online Vera Wang is "more visionary, more flowy," said Maddox paris. Bride and David Posen, the two devices are not the step-mode on other trains concerned.
"She gave her blessing," Posen said.
Poses embedded on a table top panel dark green marble, giving his blessing - or not - options for logos, labels and tags. He plays with a tomato pin cushion-esque adorn his right wrist.
Brian Beitler, chief marketing officer of David's Bridal, which speaks of the Zac Posen truth "may be girl. She's not afraid to take risks."
Poses is not so sure. "I do not necessarily feel the clothes are in danger There is a romantic classicism and a seal of approval va-va-va-voom.", Namely:. "Smashing aside, beautiful and elegant at the front to the back."
Previously, he flirted on soft grosgrain ribbon, lace sophisticated edge ("driving me crazy"), an "elastic cord to give you the size you've always wanted" inside and a trace of aligning buttons in sequence. "It has to look good on both bums. This is important." And a bride has to be able to sit down, "so that they feel good and eat his cake, too."
Poznan is crisp crinoline in his other critics. A font option? "A small company. I feel like I'm in a law firm, and no one wants to think of law firms when they get married."
"So we have to kill the company," Beitler said, decisively.
A color scheme of gray and brown potential hang tags? "It looks like a shoe box. This looks a little masculine, like leather." A terracotta color? "A little bit of the 70s." Or? "A little bling-y." Black and Gold? "A small club." Um. "Very Disco." He finally said "yes" to a combination of off-white and light gray. "It reminds me of the inside of a tulip ivory."
Poses origami flying can in a neat and stopped in front of a strapless dress with ruffles rectangular label. He approves. "It reads like a personal note from me for all of my best friends in the whole of America."
Poses hopes that her designs will appeal to brides planning weddings suburb or town. As if to prove this point, he and his model Betina Holte (also one of the designers), go to the unusually warm air. The scent of lilacs from a nearby park mixes with the smoke from the Holland Tunnel. Lint poses as she scurries under the skirt ball Holte on cigarette butts and a subway entrance and a paved alley. He adds, wild, watching oversized Wayfarers.
"This is our moment of urban married," he said.
If poses Kisses Holte plays before a company hired photographer, someone shouts "Congratulations!" of his car.
source usatoday.com
