GIORGIO ARMANI has mixed up leading Italian brands to host catwalk shows exclusively in urban center in an attempt to re-establish the style capital. AN initiative is presently in situ helmed by Italy's fashion council, the Chamber of Fashion, with the aim of rejuvenating urban center Fashion Week.
So far, Armani has declined to affix different high-profile figures like Prada's Patrizio Bertelli and Tod's Chief Diego Della Valle within the official association - preferring to stay a non-member "for now".
However, he has shown support for what he describes as a "good initiative" and maintained that he shares its goals - however processed that each one relevant Italian brands showing within the capital ("a extremely vital signal"), was a condition upon him change of integrity.
"In order for urban center to be a vital hub of international fashion, the foremost vital names within the sector should maintain or [return]," he said. "I realise that this might mean for a few brands to review their company policies and to additionally settle for some compromises, identical compromises or sacrifices that I actually have created, so the shows would last six days. In fact, I actually have continually believed that it absolutely was vital to avoid being conditioned or pressured from abroad within the organisation of our calendar."
The designer explained that, for several seasons currently, he is strategically chosen to indicate his main assortment on the Last Judgment of urban center Fashion Week, so as to influence international press to remain till the tip.
"Naturally, this has over time created totally different issues, such as, for instance, in some cases, the absence of a number of the foremost vital journalists from my shows," he said.
source vogue.co.uk
